Privacy Policy
Privacy Policy
Effective Date: August 26, 2026
Last Updated: August 26, 2026
Water Wizards of FL LLC, doing business as Water Wizards Filtration ("Water Wizards," "we," "our," or "us"), operates the Water Wizards website and provides water filtration, water treatment, installation, maintenance, repair, water testing, and related services.
We respect your privacy and are committed to protecting the personal information entrusted to us. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information, including information used for telephone calls and SMS/text message communications.
1. Information We Collect
We may collect personal information that you voluntarily provide to us, including:
Name
Telephone number
Email address
Service address
ZIP code
Information submitted through contact, quote, consultation, water test, or service request forms
Information you provide during telephone calls, text message conversations, emails, or other communications
Appointment and service information
Communication preferences and consent records
We may also automatically collect certain technical information when you use our website, including:
IP address
Browser and device information
Website usage information
Cookies and similar technologies
Advertising and analytics identifiers
Referral and campaign information
We may use technologies and services such as Google Analytics, Google Ads, Meta/Facebook advertising tools, TikTok advertising tools, and similar analytics or advertising platforms.
2. How We Collect Personal Information
We primarily collect contact information directly from individuals who voluntarily interact with Water Wizards.
For example, information may be collected when you:
Submit a form on our website
Request a free water test, quote, estimate, consultation, or service
Contact us by telephone, SMS/text message, email, or another communication channel
Schedule an appointment
Interact with one of our advertisements and voluntarily submit your information
Provide information directly to one of our representatives
We do not use purchased telephone-number lists or third-party generated lead lists to send SMS marketing messages.
For SMS/text messaging campaigns, Water Wizards requires appropriate consent from the individual before sending messages as required by applicable law, carrier requirements, and messaging provider policies.
3. How We Use Your Information
We may use personal information to:
Respond to inquiries and service requests
Provide quotes and estimates
Schedule water tests, consultations, installations, maintenance, or service appointments
Communicate regarding requested or existing services
Provide customer support
Send appointment confirmations and reminders
Send service-related notifications
Follow up on requests initiated by you
Send SMS/text messages when you have provided the required consent
Make telephone calls when permitted by applicable law and your communication preferences
Improve our website, advertising, customer service, and business operations
Maintain records of communications and consent
Prevent fraud, abuse, or unauthorized activity
Comply with applicable legal and regulatory requirements
4. Telephone and SMS/Text Message Communications
When you voluntarily provide your telephone number and provide the applicable consent, you may receive telephone calls and/or SMS/text messages from Water Wizards regarding your inquiry, requested services, appointments, estimates, customer support, service updates, and, where separately authorized, promotional or marketing communications.
Consent to receive marketing SMS/text messages is not a condition of purchasing any goods or services.
Where required, consent to receive SMS communications must be provided through an affirmative action, such as selecting an optional consent checkbox on a website form, submitting an SMS opt-in request, or another method that clearly demonstrates consent.
SMS consent checkboxes on our website are intended to be optional and not pre-selected.
Depending on the consent provided, messages may include conversational, informational, customer-care, appointment-related, service-related, or promotional communications.
Message frequency may vary. Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP to a message.
You may reply HELP for assistance.
We honor valid SMS opt-out requests and maintain records necessary to ensure that individuals who have opted out are not sent further messages except as permitted or required by law.
We maintain records of SMS consent when reasonably necessary, which may include the date, time, source, form, telephone number, consent language presented, and other information necessary to demonstrate how consent was obtained.
5. SMS Consent and Mobile Information
Water Wizards does not sell, rent, or share mobile telephone numbers or SMS opt-in consent information with third parties for their own marketing or promotional purposes.
SMS opt-in consent and mobile information will not be shared with third parties or affiliates for their marketing or promotional purposes.
We may disclose limited information to service providers that process communications on our behalf solely to provide services to Water Wizards, such as telecommunications, SMS, CRM, hosting, scheduling, customer-support, and technology providers.
Such service providers may process information only as reasonably necessary to provide services to us and are not authorized by Water Wizards to use SMS consent information for their own independent marketing purposes.
6. Communications Service Providers
Water Wizards may use third-party communications and technology service providers to facilitate telephone calls, SMS/text messages, customer communications, appointment notifications, and related business operations.
These providers may process limited personal information, including telephone numbers, message content, call information, communication metadata, and related records, solely as necessary to provide their services to Water Wizards.
We require our service providers to handle personal information in accordance with applicable contractual, privacy, security, and legal requirements.
The use of a communications provider to transmit or process a message on our behalf does not constitute the sale of your personal information to that provider.
7. How We Share Personal Information
We do not sell personal information for monetary consideration.
We may disclose personal information to trusted service providers when reasonably necessary to operate our business or provide requested services, including providers of:
Telephone and communications services
SMS/text messaging services
Customer relationship management systems
Website hosting
Appointment scheduling
Payment processing
Analytics
Advertising technology
IT and security services
These providers are authorized to process information only for legitimate business purposes related to the services they provide to Water Wizards, subject to applicable agreements and legal requirements.
We may also disclose information when required by law, court order, legal process, regulatory requirement, or when reasonably necessary to protect Water Wizards, our customers, or others from fraud, abuse, security threats, or unlawful activity.
We do not share SMS opt-in consent with third parties for unrelated marketing purposes.
8. No Purchased Lists for SMS Marketing
Water Wizards does not send SMS marketing campaigns to telephone numbers obtained from purchased lists or third-party generated lead lists.
For SMS marketing communications, we seek to communicate only with individuals who have provided the applicable consent to receive such communications from Water Wizards.
Consent provided to another company does not automatically constitute consent to receive SMS marketing messages from Water Wizards.
9. Consent Records
We may maintain records demonstrating how and when an individual consented to communications.
Depending on the method used to obtain consent, these records may include:
Telephone number
Date and time of consent
Website or form through which consent was obtained
Consent language displayed at the time of submission
IP address or other technical information
Communication type authorized
Opt-in and opt-out history
These records may be retained for compliance, dispute resolution, fraud prevention, and legal purposes.
10. Your Communication Choices
You may request that we stop sending marketing communications at any time.
For SMS/text messages, reply STOP to opt out.
For assistance with SMS communications, reply HELP or contact us using the information provided below.
Opting out of marketing communications does not necessarily prevent us from contacting you regarding an active transaction, requested service, account matter, safety issue, or other non-marketing communication when permitted by law.
We will process valid opt-out requests in accordance with applicable requirements.
11. Cookies, Analytics, and Advertising
Our website may use cookies, pixels, analytics tools, and similar technologies to:
Operate and improve the website
Understand website traffic
Measure advertising performance
Determine how visitors interact with our website
Provide relevant advertising
Third-party analytics and advertising services may collect information according to their own privacy policies.
You may control certain cookies through your browser settings and other available privacy controls.
12. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.
Access to personal information is limited to personnel, contractors, and service providers who reasonably require access for legitimate business purposes.
No electronic transmission or storage system can be guaranteed to be completely secure, and therefore we cannot guarantee absolute security.
13. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business and consent records, resolving disputes, enforcing agreements, and satisfying legal, regulatory, tax, accounting, and compliance obligations.
Opt-out and suppression information may be retained as necessary to ensure that communication preferences continue to be honored.
14. Your Privacy Rights
Subject to applicable law, you may request that we:
Provide information regarding personal information we maintain about you
Correct inaccurate personal information
Delete certain personal information
Stop certain marketing communications
Update your communication preferences
We may need to verify your identity before processing certain privacy requests.
15. Children's Privacy
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through our website for marketing purposes.
If we learn that we have collected such information without appropriate authorization, we will take reasonable steps to delete it.
16. Compliance With Communications Laws and Messaging Requirements
Water Wizards seeks to conduct telephone and SMS communications in accordance with applicable federal and state laws, regulations, carrier requirements, and messaging-provider policies.
Our practices are designed to maintain appropriate consent records, honor opt-out requests, protect consumer information, and prevent unauthorized or unsolicited messaging.
We may modify our communications procedures when necessary to comply with changes in applicable laws, regulations, carrier standards, or telecommunications-provider requirements.
17. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, technologies, or legal requirements.
When we make material changes, we will update the "Last Updated" date at the top of this Privacy Policy.
We encourage visitors to review this Privacy Policy periodically.
18. Contact Us
If you have questions about this Privacy Policy, your personal information, or our SMS/text messaging practices, or if you wish to exercise a privacy right, please contact:
Water Wizards of FL LLC
d/b/a Water Wizards Filtration
9100 W Atlantic Ave
Delray Beach, FL 33446
United States
Email: contact@waterwizards.ai
Phone: 561-352-9989
You may also reply STOP to any SMS message from Water Wizards to opt out of future SMS messages or reply HELP for assistance.
